Rasna Gears Up for Double-Digit Growth with Healthier Beverage Innovations

Rasna, a major player in the instant drinks sector, is anticipating substantial growth this upcoming season. Chairman Piruz Khambatta attributed the optimism to a favorable summer forecast and the company's focus on reduced-sugar and fortified beverages.

Despite a challenging 2025, marked by unprecedented rainfall, the Ahmedabad-based firm is confident of a turnaround in 2026. This resilience is bolstered by new product launches such as Nutri+, a vitamin and mineral fortified beverage, catering to health-conscious consumers.

Rasna, which dominates over 70% of the concentrate market, is enhancing its distribution, notably in semi-urban and rural areas. The company is also expanding its product range to include lower-sugar options, tapping into the millennial market, and diversifying into Ready-to-Drink segments with a health-focused strategy.