Myntra Expands Hyper-Speed Delivery to More Cities
Myntra's M-Now service, offering 30-minute fashion deliveries, expands to Patna, Jaipur, Lucknow, and Ahmedabad. Initially piloted in Bengaluru, it now serves 10 cities across India. Catering to Gen Z's desire for instant gratification, M-Now is supported by 87 dark stores, enhancing convenience in fashion retail.
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Fashion e-commerce giant Myntra has announced the expansion of its M-Now hyper-speed delivery service to four more Tier-2 cities: Patna, Jaipur, Lucknow, and Ahmedabad. This move increases the service's reach to a total of 10 cities, including major urban centers like Bengaluru and Mumbai.
The M-Now service aims to deliver fashion items from over 500 brands and 10,000 styles in just 30 minutes, meeting the growing demand for quick and efficient service beyond major metropolitan areas. The service is bolstered by a network of 87 dark stores, which facilitate its rapid delivery model.
As Gen Z consumers increasingly prioritize speed and convenience, Myntra's fast-tracked fashion delivery model helps cater to this urgent need. Company executives noted the surge in non-metro customer adoption, further validating the demand for speed-focused shopping experiences across the country.
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