Marico Acquires Stake in Wellness Brand Cosmix: A Strategic Leap

Marico, a leading FMCG company, announced its acquisition of a 60% stake in Cosmix Wellness, valuing the latter at Rs 375 crore. This strategic move, according to the company, is part of Marico’s broader objective to expand its presence in digital-first and plant-based wellness markets.

The acquisition of Cosmix, known for its innovative plant-based protein powders and functional foods, follows Marico's recent purchase of the premium snacking brand 4700 BC from PVR INOX. Marico is leveraging these investments to enhance its portfolio in food and premium personal care sectors, which are expected to contribute significantly to its revenues.

Saugata Gupta, MD and CEO, emphasized the potential in wellness and plant-based nutrition, noting Cosmix’s strong consumer connection. With this acquisition, Marico, which has surpassed a Rs 10,000 crore revenue milestone, targets doubling its revenues to Rs 20,000 crore by 2030. On the BSE, Marico's shares experienced a slight increase, closing at Rs 733.15.