Xtep Group: Sprinting Towards a Southeast Asian Running Revolution

Xtep Group, a global performance sportswear brand, is charting new territory in Southeast Asia as it unveils experience-driven retail hubs in Jakarta and Kuala Lumpur. These hubs represent more than just stores; they mark the strategic activation of Xtep’s comprehensive running ecosystem in the region.

The company leverages digital platforms to inspire and reach out, creating tangible, community-focused retail experiences. This approach aims to build a dedicated culture of engagement, ultimately establishing Xtep as a leader in the burgeoning Southeast Asian running market, which has seen significant growth due to increasing health consciousness.

To underline its commitment, Xtep plans high-profile community runs and events, coinciding with new store openings, aiming to solidify its ties with local enthusiasts and tap into the year-long momentum stemming from its racing pedigree.